The dolls feature Spears in different outfits, make-up, and hairstyles from her concerts, appearances, photoshoots and music videos. In 1999, Play Along Toys released the Britney Spears Fashion Doll the Britney Doll was notable, as it was the first product Play Along Toys ever released. Jay Foreman and Charlie Emby, the founders of Play Along Toys, spent millions of dollars to license, advertise, and distribute the Britney Spears dolls.
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